How to Become More Client Attractive and Business Magnetic When Promoting Yourself and Your Services

Today, I’d like to talk about how to become more client attractive and business magnetic when promoting yourself and your services. Building a business is a spiritual, emotional, mental and physical journey, where you learn, grow, expand and evolve both personally and professionally all the time in every moment, every day, every week, every month, every year.However, in order for you to build a business to truly thrive you need to become more client attractive and create a more client magnetic business so that you can consistently and authentically attract your ideal clients that love to work with you and you love to work with – all while making a difference and getting well-paid doing what you love.The challenge is that many enlightened entrepreneurs: coaches, authors, speakers, trainers, leaders and experts are brilliant at their “craft” and they love doing it, but they aren’t really sure how to explain to people (their potential clients) about how they can help them in a way that is compelling, client attractive and business magnetic so that they can make a higher impact and higher income doing what they love.The good news is there is a way, a process or method. And today I’d like to share with you one of my authentic formulas to express what you do in a way that is client attractive, business magnetic and makes your packages (programs, products and services) truly irresistible to your ideal clients.My authentic formula is about the right combination of your “Service Design versus Service Delivery.” The key is when you talk to your potential clients about who you are, what you do and how you help them, you need to focus 95% on your “service design,” which means the value-added outcome, transformation, solution, results and benefits your ideal clients will experience from working with you, and focus ONLY 5% on your “service delivery” that is how you deliver that value-added outcome, transformation, solution, results and benefits to your ideal clients, meaning the features and processes.So the “WHAT” value-added outcome, transformation, solution, results and benefits = 95% while the “HOW” you deliver them, for example, a 1-day intensive, 5-week teleseminar, 3-month program, etc, = 5% of the business conversation.So again, my authentic formula for becoming more client attractive and business magnetic when promoting yourself and your business is:Service Design = 95% and Service Delivery = 5%. Total = 100%!When you do that, you not only become more client attractive and more business magnetic but you also start attracting all the clients you most want, desire and dream of because your business services, programs and products become truly irresistible when you talk to people about the outcome, transformation, solution, results and benefits they really want and are already looking for.The reason for that is no one really cares about how you deliver your services, programs and products; it’s just 5% of the equation. In other words, your potential clients are not interested in what you’re offering in terms of features and/or processes (= your service delivery). But they are eager to learn more and want to work with you if you show them your solution-based, results-focused, benefit-rich, value-added outcome and transformation you uniquely provide when they work with you. That’s TRULY irresistible.The truth is “People don’t really care what you do or how you do it, as along you’ll give them the solution, the outcome, the transformation, the benefits, the results they want.” Because the reality is “People don’t care how much you know until they know how much you care.”Allow me to help you become more client attractive and business magnetic by answering these questions and be totally honest with yourself. Take your time and really reflect on this.When networking and promoting yourself, your business, your services, programs and products…1. Are you talking about your “service delivery,” how you deliver your services, programs and products, in other words, offering features and processes to people OR are you talking about your “service design,” showing them the value-added outcome and transformation, offering them the results and benefits, and giving them the solution for their specific situation?2. Are you talking about your “service delivery” or are you talking about your “service design” with your potential clients?At the end of the day…3. What do you really DO for your clients?4. What’s the transformation they experience from working with you?5. What’s the solution you provide to their specific situation?6. What’s the value-added outcome they get from working with you?7. What results can they expect from doing your work?8. What benefits do you bring to them?9. What are your clients walking away with?Please think and consider that carefully. They are the key to set yourself up to success in becoming more client attractive and business magnetic.And remember to look at all your promotion materials, your website, your messages, etc. It’s that important to become more client attractive and business magnetic when promoting yourself and your services so that you can attract all the clients you want, desire and dream of – all while being authentic and aligned with your passion and purpose.If you are talking about the value-added outcome and transformation, giving your potential clients the solution, and you are offering them the benefits and the results they most want, I promise you, you will become more client attractive and business magnetic when promoting yourself, your business, your services, programs and products… GUARANTEED!That’s the way it works. That’s the way to go. So from now on, focus 95% on your “service design” – what value-added outcome, transformation, solution, results and benefits your ideal clients experience when working with you and give them what they REALLY want, OK?!Authentic Business Success in ActionMake a list of all the value-added outcome, transformation, solution, results and benefits your clients get from working with you. Write down everything they learn, discover, receive and experience when using your services, programs and products. And start using them 95% of the time when talking to your potential clients and in all your promotion materials (spoken and written)… everything you use to promote your business, your programs, products and services.Now the key is to go and do it. Apply the Law of G.A.D.I., remember? Go And Do It! Spend some time with this and become more client attractive, more business magnetic and truly irresistible to your ideal clients today, tomorrow and beyond!QUESTION: What ONE “service design” do you offer? Please share your breakthroughs, a-has or challenges below. I’d love to hear from you. And remember, I’d love to mentor you on that. I’m here when you need me. Thriving Together, Olivia