The best businesses to start, fast!, in a down market, with little or no money, are service-oriented businesses. In many instances, you only need a telephone (which most people have) and a good service business idea. It’s best to choose a service you are familiar with, or one that will take minimum preparation to get you up to competitive speed before starting your new business.Many times, service businesses can be started using existing materials, supplies and equipment you already have around your home, so the cash outlay is little or nothing at all.An example of one such needed service business, especially in a down market, is a resume writing business. Most people have searched for a job before and have had to prepare a resume to get their foot in the door, so they have some knowledge of how to put together a resume. With a little online research, you can be up to speed preparing entry-level resumes in no time at all.If you decide to start a resume writing service, start a virtual one: online! You don’t need business cards because you will be advertising online. You’ll never meet your clients, and you can use your home computer. Niche your resume writing service by offering super low cost resumes because you will not print them out. Prepare the person’s resume using a set of questions devise (a special intake form) to gather information. When the resume is complete, send them the file via email. Tell the client they can either print out their new resume at home, or take it to a Kinko’s, library, or business services center for printing on resume weight paper. This way, you won’t have mailing costs, won’t need expensive, fancy paper, and won’t need an expensive printer. You can get started right away with no money and some Internet research.Another service business that can be started fast, with little cash outlay, especially in this down real estate market, is a foreclosure cleanup business. This is a service business where you target realtors, investors and buyers of foreclosed properties. You can offer to help them either maintain the property until it sells or help get it in shape for the investor or home buyer after it has been purchased.Foreclosure cleanup, a fast-growing new enterprise, according to Entrepreneur magazine, encompasses so many different types of services. You can offer everything from lawn mowing, to interior cleaning, to debris removal, painting, minor home repairs, and more. At bare minimum, you can offer simple foreclosure lawn care using the lawn mower and weed eater in your backyard. As your business grows, you can purchase more equipment and offer more services.In the foreclosure cleanup business, you will need business cards starting out because you will be dealing with professionals face-to-face. But there’s no need to speed big money on fancy business cards. Go to websites like Vista Print and get quality free business cards (you only pay for postage!) so you are ready to start your business. Advertise by doing cold calling, stopping by realtor’s offices, setting up email campaigns, handing out fliers at realtor events, and the like. Do plan to do some research online via Internet search engines to learn more about the foreclosure cleanup business opportunity.Remember, the key to any small business’ success is “stick-with-it-ness.” You don’t need a huge amount of cash to start a service business, and you don’t need to take a year to get a new service business up and running. You need perseverance. One mistake new small business owners make is sending out a few mailers and expecting the phone to start ringing off the hook immediately. Be realistic; don’t start a business and expect overnight success. Instead, plan your business, learn the ropes by doing necessary targeted research in your industry, and then start to market, market, market. Consistency in your marketing efforts, winning mind-share within your target market, is key. Tell everyone you meet about your new business, and simply stick with it using consistent marketing tactics. Then, watch your new business blossom into a fruitful, long-lasting enterprise.If you’ve never started a business before, perform some basic business research at websites like sba.gov (Small Business Administration) for invaluable start-up advice and shoestring marketing ideas.Good luck!
Today, I’d like to talk about how to become more client attractive and business magnetic when promoting yourself and your services. Building a business is a spiritual, emotional, mental and physical journey, where you learn, grow, expand and evolve both personally and professionally all the time in every moment, every day, every week, every month, every year.However, in order for you to build a business to truly thrive you need to become more client attractive and create a more client magnetic business so that you can consistently and authentically attract your ideal clients that love to work with you and you love to work with – all while making a difference and getting well-paid doing what you love.The challenge is that many enlightened entrepreneurs: coaches, authors, speakers, trainers, leaders and experts are brilliant at their “craft” and they love doing it, but they aren’t really sure how to explain to people (their potential clients) about how they can help them in a way that is compelling, client attractive and business magnetic so that they can make a higher impact and higher income doing what they love.The good news is there is a way, a process or method. And today I’d like to share with you one of my authentic formulas to express what you do in a way that is client attractive, business magnetic and makes your packages (programs, products and services) truly irresistible to your ideal clients.My authentic formula is about the right combination of your “Service Design versus Service Delivery.” The key is when you talk to your potential clients about who you are, what you do and how you help them, you need to focus 95% on your “service design,” which means the value-added outcome, transformation, solution, results and benefits your ideal clients will experience from working with you, and focus ONLY 5% on your “service delivery” that is how you deliver that value-added outcome, transformation, solution, results and benefits to your ideal clients, meaning the features and processes.So the “WHAT” value-added outcome, transformation, solution, results and benefits = 95% while the “HOW” you deliver them, for example, a 1-day intensive, 5-week teleseminar, 3-month program, etc, = 5% of the business conversation.So again, my authentic formula for becoming more client attractive and business magnetic when promoting yourself and your business is:Service Design = 95% and Service Delivery = 5%. Total = 100%!When you do that, you not only become more client attractive and more business magnetic but you also start attracting all the clients you most want, desire and dream of because your business services, programs and products become truly irresistible when you talk to people about the outcome, transformation, solution, results and benefits they really want and are already looking for.The reason for that is no one really cares about how you deliver your services, programs and products; it’s just 5% of the equation. In other words, your potential clients are not interested in what you’re offering in terms of features and/or processes (= your service delivery). But they are eager to learn more and want to work with you if you show them your solution-based, results-focused, benefit-rich, value-added outcome and transformation you uniquely provide when they work with you. That’s TRULY irresistible.The truth is “People don’t really care what you do or how you do it, as along you’ll give them the solution, the outcome, the transformation, the benefits, the results they want.” Because the reality is “People don’t care how much you know until they know how much you care.”Allow me to help you become more client attractive and business magnetic by answering these questions and be totally honest with yourself. Take your time and really reflect on this.When networking and promoting yourself, your business, your services, programs and products…1. Are you talking about your “service delivery,” how you deliver your services, programs and products, in other words, offering features and processes to people OR are you talking about your “service design,” showing them the value-added outcome and transformation, offering them the results and benefits, and giving them the solution for their specific situation?2. Are you talking about your “service delivery” or are you talking about your “service design” with your potential clients?At the end of the day…3. What do you really DO for your clients?4. What’s the transformation they experience from working with you?5. What’s the solution you provide to their specific situation?6. What’s the value-added outcome they get from working with you?7. What results can they expect from doing your work?8. What benefits do you bring to them?9. What are your clients walking away with?Please think and consider that carefully. They are the key to set yourself up to success in becoming more client attractive and business magnetic.And remember to look at all your promotion materials, your website, your messages, etc. It’s that important to become more client attractive and business magnetic when promoting yourself and your services so that you can attract all the clients you want, desire and dream of – all while being authentic and aligned with your passion and purpose.If you are talking about the value-added outcome and transformation, giving your potential clients the solution, and you are offering them the benefits and the results they most want, I promise you, you will become more client attractive and business magnetic when promoting yourself, your business, your services, programs and products… GUARANTEED!That’s the way it works. That’s the way to go. So from now on, focus 95% on your “service design” – what value-added outcome, transformation, solution, results and benefits your ideal clients experience when working with you and give them what they REALLY want, OK?!Authentic Business Success in ActionMake a list of all the value-added outcome, transformation, solution, results and benefits your clients get from working with you. Write down everything they learn, discover, receive and experience when using your services, programs and products. And start using them 95% of the time when talking to your potential clients and in all your promotion materials (spoken and written)… everything you use to promote your business, your programs, products and services.Now the key is to go and do it. Apply the Law of G.A.D.I., remember? Go And Do It! Spend some time with this and become more client attractive, more business magnetic and truly irresistible to your ideal clients today, tomorrow and beyond!QUESTION: What ONE “service design” do you offer? Please share your breakthroughs, a-has or challenges below. I’d love to hear from you. And remember, I’d love to mentor you on that. I’m here when you need me. Thriving Together, Olivia
Business-to-business service providers have a wide range of tactics they can deploy to gain new clients or customers. Direct mail; cold calling; TV, radio or print advertising are all ways in which B2B services gain new customers. In the last 10 years, the Internet has become another strategy to boost business, through advertising, web site optimization and online lead generation.What is Online Lead Generation?Simply put, online lead generation automatically sends information on prospective clients and their service needs to your e-mail inbox or to a web site account. Internet services such as ProcureAPro.com provide your business with an account where you can upload your business profile, location, hours of operation, client testimonials, and licensing information. Potential customers fill out a form online with their requirements for what kind of service they need, that potential client is matched with B2B providers for that service in their local area (or nationally, if the situation warrants), and the client’s information is e-mailed to the matched B2B providers.What Kind of Information Do Potential Clients Provide?When a potential client fills out a form to request B2B services, they provide their name, phone number, location, and type of service needed. Depending on what kind of B2B service the client needs, they may provide even more detail, such as when they need the work completed; their target audience (for marketing services); the size of their staff (for human resources and other business services); technical requirements; the size of their office space (for furniture and other facilities services); and more.Can Online Lead Generation Work for My Business?Mark Shulimson, manager of ProcureAPro.com says “We use a number of both automated and human quality assurance checks to ensure the quality of our requests.” While receiving a lead from a potential client is a major part of the equation, salesmanship comes into play. How you approach the potential client when you contact them is a big factor in whether you can convert a lead into a customer. “Once you receive a request, actively following up with them is key. Don’t be passive, don’t let email do the work for you, pick up the phone and make your presentation in person”, says Mr. Shulimson. “Give potential customers reasons to hire you and a sense of urgency. Why should this customer act now? ‘I’m usually booked but have an opening in my schedule this week’.” Be sure that the person who contacts potential clients knows your business, pricing structure, licenses, experience and availability.What Will it Cost Me?Fee structures for online lead generation service vary widely. Fees also vary depending on what kind of B2B service you provide. “However pricing is structured you need to look at the Return on Investment or ROI. At ProcureAPro, our vendors setup a monthly budget. Say for example $100 budget for lead generation. At the end of a specified time period answer the question I spent $100 did I receive $100 worth of value? Most of the time the answer is going to be yes!”The bottom line is that online lead generation is a cost-effective tool that can help you gain more customers. Using online lead generation in combination with traditional marketing techniques can help you build a string and success B2B service business.